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Why do we buy the things we do?
Look around you and choose a few things you’ve purchased 5 years ago, 2 years ago, 6 months ago, and this week. Why did you buy? This is a series attempting to dig into the why behind our actions.
Brands often influence our purchasing decisions, hell, sometimes they down [...]

You Already Have What You Want
Too often companies short change themselves by neglecting to offer additional, paramount,  and even sine qua non information that could transform their customers’ business. It is very possible that instead of looking for new margins and markets you may already have exactly what your customers need; your knowledge.
Diamond In The [...]

The Setup
There are many times when I get on set, sit in a meeting, discuss legal, create new ideas, rehash old ones and there are people involved who come unprepared for the task at hand. Always forgetting something or having technical issues, some are understandable but to continue in that habit is truly fatal to [...]