Selling The World Around You: Brands

Article,Business 10 September 2008 | 0 Comments

Why do we buy the things we do? Look around you and choose a few things you’ve purchased 5 years ago, 2 years ago, 6 months ago, and this week. Why did you buy? This is a series attempting to dig into the why behind our actions. Brands often influence our purchasing decisions, hell, sometimes [...]

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The Race for Humanity

Article,Business 11 August 2008 | 0 Comments

You Already Have What You Want Too often companies short change themselves by neglecting to offer additional, paramount,  and even sine qua non information that could transform their customers’ business. It is very possible that instead of looking for new margins and markets you may already have exactly what your customers need; your knowledge. Diamond [...]

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Preparation Can Save Your Life

Article,Business 11 July 2008 | 0 Comments

The Setup There are many times when I get on set, sit in a meeting, discuss legal, create new ideas, rehash old ones and there are people involved who come unprepared for the task at hand. Always forgetting something or having technical issues, some are understandable but to continue in that habit is truly fatal [...]

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