Why The past few articles I’ve written I’ve talked about the importance of growing and maintaining your network. I also feel like I should tell you that knowing all of this is important but seriously sometimes you just need to be a fucking human to people. Too many people try to game the system, what [...]

credibility |ˌkredəˈbilitē| The quality of being trusted and believed in.  The Journey As you begin to delve further into building your network the next important task is to create, nurture, and maintain your credibility. Once expectations form, your credibility stage begins. It is important to understand how vital this stage, if each party is confident of attaining fulfillment from the relationship, it will strengthen it. [...]

Human Network Problems There is no doubt that the foundation of referral marketing is relationships. Without them the marketing is unfounded, useless, and unproductive. Referral marketing works best when both parties benefit, look at your network, is everyone benefiting from what you are doing? Are you helping your network succeed? The first mistake in referral [...]