How do rockstars engage with their audiences better than websites?
First off, if you measure your level of engagement by how many unique visitors you have at your site then I think you might misunderstand what I’m saying.
Does a rockstar care how many people showed up to the concert?
Of course.
But what do they really want from [...]
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It is great to finally see Chris Brogan (or known as “Brogan” around the office) up and running again on his blog. It went down unexpectedly and he was using his Tumblr account until his site got up. It was a long 8 days but now it is up and running and I’m definitely happy [...]
14 Mar, 2008
Posted by: Justin Rasmussen In: Article
What does a rockstar have that web site metrics don’t?
Engagement.
There has been so much talk lately concerning engagement, especially with the shift from merely people count to attention mapping it seems that many are very confused with the multiple definition of engagement. What is engagement anyway?
At one time measuring a sites activity was only counting [...]
