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04 Dec, 2008

Improve Your Network: Credibility

Posted by: Justin Rasmussen In: Announcements| Business

credibility |ˌkredəˈbilitē|

The quality of being trusted and believed in. 

The Journey

As you begin to delve further into building your network the next important task is to create, nurture, and maintain your credibility. Once expectations form, your credibility stage begins. It is important to understand how vital this stage, if each party is confident of attaining fulfillment from the relationship, it will strengthen it. How is credibility attained? When appointments are kept, promises are acted upon, facts verified, and services rendered. Then and only then does credibility get whittled out in small, meager, diminutive portions.

Don’t Mess This Up

If there is any lesson concerning credibility it is knowing how to manage expectations. If there is any quicker way to throw away your hard work, it is to fail at living up to expectations. Expectations, whether explicit or implicit, must be kept because people remember when expectations are not met. They remember when a phone meeting was skipped or an email not sent.

Determining How Credible You Are

What people say about you when you are not there is a great indicator of how credible you are. People often turn to third-parties to get a second opinion about you so knowing what other people think is crucial to improving your network. People in your network want to know if you’re reliable and honest, they want to know if your products and services are effective. Basically, everyone wants someone they can count on in a crunch. If have been called upon in the midst of someone’s crisis multiple times then chances are you’re pretty damn credible. One of the defining factors of your credibility is repeat business. If someone uses you once it only establishes that they can navigate a phone book and the internet. If someone uses you repeatedly, it demonstrates your reliability, dependability, and integrity.

Fixing Up Your Credibility

If you have read this and found your credibility lacking then I suggest you immediately put a plan together to fix it. I suggest you start small. When expectations are created for you or by you, ensure you meet them with exceeding excitement. As you create a reputation of consistency you’ll find that your credibility will thrive.

What’s Next?

Continue building your network, next is profitability.

2 Responses to "Improve Your Network: Credibility"

1 | patmcgraw

December 4th, 2008 at 11:21 pm

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Justin,

Great series…for me, the concern has always been how best to maintain the relationship. What needs to be done to take the relationship from [ex] the first meeting to whatever the next level might be.

How often should I reach out? What’s appropriate to share? How can I add value and build credibility?

Damn, it’s like dating all over again and to be really honest I don’t miss dating!!

The uncertainty. The need to be ‘loved’ and ‘accepted’. The self-doubt (”Will he/she like this or not?”)

It’s trial and error and I hate the error part. :)

2 | Justin Rasmussen

December 5th, 2008 at 7:54 am

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@patmcgraw Not knowing is definitely the worst part of it. I always try to reach out at a human level first, takes people by surprise. I’m not calling for business, just checking in with the person, we’ll talk business later when their comfortable talking business. The truth is business and personal are so intertwined in our lives that it is more natural to sway back and forth between them rather than just getting down to business.

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