Oh my god!!! Do you we need another video player? I swear, everyday I get up and find myself on Google Reader I keep reading about some blow hard video player company getting funded again and again. Do we really need 50 different video players that are innovative offering the same type of service that you can build yourself? Don’t get me wrong, there are some amazing video players out and one or two that make me salivate but really, when is enough, enough?

I don’t know how many calls I get every week asking me to integrate some new player into our site and how much better it is than what we have and if we go through them then we will make money because of advertising. You know, that was a concept I never thought about, advertising on my content, through my player. I do already and I don’t have to give them 70% of the revenue and then have them scrub the numbers therefore further diminishing my possibilities of profits.

If you’re going to make a player, make a player, don’t make some sorry excuse to sell more advertising. Are you an advertising company or a video player company? You can’t do everything, god knows Yahoo tries to do that.

Look, if you’re going to make yet another, miserable video player, here’s a few tips you should remember:

1. Make it look like every other one available (just change the color)
2. Tell me it goes full screen (no one’s done that)
3. Tell me you’ve engineered a new codec (no one has seen that before)
4. Tell me it’ll play full HD at 800kbps
5. Integrate a playlist (I don’t like to watch videos in order)
6. Put your logo on it (Nothing like you branding my content and site with your player that I pay you for)
7. Put Google AdSense on it and keep 70% or more of the profits (I don’t like to make money)
8. Tell me video on the net is the next big thing (I forgot what industry I was in)