Sometimes we get caught up in the distraction, is gas really our worst problem? Sure, it’s expensive, it changes our habits, our choices forcing us to decide where we go more selectively. Is that how we want to live though? Should we always let other forces in life control our story, our business, our life? Yes, it will inevitably make things more difficult and may force certain decisions but will we let circumstance dictate our lives. We should never allow circumstance to control our narrative, business survival is built on overcoming great difficulty. It’s called innovation, its tough to come by but this economic environment is ripe for it. Overcome or be overwhelmed. It’s always our choice.