http://www.thisisjustin.com/engaging-like-a-rockstar-part-1/ Business | Technology | Design Tue, 02 Aug 2011 01:33:17 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.thisisjustin.com/engaging-like-a-rockstar-part-1/#comment-25 Ricky Price Mon, 17 Mar 2008 05:43:01 +0000 http://www.thisisjustin.com/2008/03/14/engaging-like-a-rockstar-part-1/#comment-25 Engagement is a fickle thing. If I want the shortest answer to todays headlines, I look at AOL or Yahoo. I spend less than 10 minutes scanning their headlines, but trust me, I I visit them often. On the other hand, some websites are so difficult to navigate that I have to spend five or six minutes looking for the post I want. That artificially increases my "engagement factor". I end up spending more time on a website that actually means less to me. There's no silver bullet. The web is new compared to the telegraph, so I suspect that more tests/regulations/standards are going to be tried and applied before we finally figure out what really matters. I personally think that unique visitors will come to the forefront again in the future. It will be part of a larger algorithm, but they'll be important again. Engagement is a fickle thing. If I want the shortest answer to todays headlines, I look at AOL or Yahoo. I spend less than 10 minutes scanning their headlines, but trust me, I I visit them often. On the other hand, some websites are so difficult to navigate that I have to spend five or six minutes looking for the post I want. That artificially increases my “engagement factor”. I end up spending more time on a website that actually means less to me.
There’s no silver bullet. The web is new compared to the telegraph, so I suspect that more tests/regulations/standards are going to be tried and applied before we finally figure out what really matters.
I personally think that unique visitors will come to the forefront again in the future. It will be part of a larger algorithm, but they’ll be important again.

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