It’s funny how a lot of old schoolers think that a lost sale to gaming a customer is “just” someone who doesn’t want their product. Where in fact the customer becomes an advocate for everything against that company. They forget that the reach people have has expanded and no longer are we tied to our geographical boundaries. The power of Twitter demonstrates that, someone in a remote place discussing their experience with a product or service is not just discussed with a party of one but many.

The greatest desire of any person is to be recognised and understood as an individual. Treating them like a walking cash machine is not going to fly (more than once) .

Those old schoolers still think a “lost sale” is just a transitory thing. They have in fact lost a long term advocate for their product, their company, themselves, AND a long term customer who has already removed some of the barriers for consideration of further sales.

I’ve never worked with credit unions but it seems intriguing, I’ll have to check it out.

I totally agree, in a form it is almost like a “pay it forward” type of business. Thinking about and truly helping your customers always pays off. That’s why they let you in repeatedly because you offered them value that made them feel validated in exchange for their money.

I was taught to be “real” with clients in my early sales career days. My mentor told me treat clients with respect, don’t oversell them, be real and be honest…turns out as I moved to another company, my clients let me in the door again…and again.

Everyone wins this way. Maybe kinda “pay it forward” for business?

This is really really an important point – always being true to yourself and to your customers – I mean, people KNOW when you try to rip ‘em off… and you can destroy everything you worked hard for in some minutes…

There is no way around authenticity.
In Business – In Life.

It’s a question of standards… what kind of life do I want to live… ?!

Thanks for that post!

Many greetings,

André

I agree, I think initially gaming works but over time authenticity is a sustainable, bankable method that brings real growth.

I was having this conversation with a client a couple of days ago, and i was wrapped that he was open to the idea that authenticity can and will win out in the end.

Great post.

Cheers.