Why
The past few articles I’ve written I’ve talked about the importance of growing and maintaining your network. I also feel like I should tell you that knowing all of this is important but seriously sometimes you just need to be a fucking human to people. Too many people try to game the system, what system you ask, every fucking system they can get their hands on. It’s tempting to be that person because they talk to some of the best people and are seemingly on the top of the world with opportunities. But don’t do it, it’s wrong, cheap, fake and downright full of shit.
What I Think
We have this saying here at Coffee House Ideas, it’s real difficult, be human. This isn’t some anthem or some way we are trying to change the way everyone does business or marketing. It’s not a banner we are waving either. It’s just who you should be.
We all want someone to give a damn about us when we give them our money for a product or service. We don’t want to feel like we are just a number and should be forced in line with everybody else.
Example
I was talking with a potential client and they got excited with the possibilities of the reach and level of engagement that we could bring them. But then I saw it, the sinister, dark, lingering greed of owning. That’s what it is, they want to own, and they want to collect people like trophies of their product. I couldn’t believe what was transpiring before me, it was ridiculous, the smile on their face indicated that the gears inside their head were working overtime.
They didn’t get it, they thought that they could game people, trick them to come to their site that we would make look amazing. So I discussed with them that it wasn’t like that, it shouldn’t be like that, I told them that they should treat their customers with respect and attempt to engage them not game them. The advice fell on deaf ears; the only sound they were listening to was their own voices.
Seriously Think About It
At this point you either agree with me or think I’m an idiot who doesn’t understand Capitalism 101. First, gaming customers works effectively but never brings them back; attrition is extremely high making repeat sales very difficult, something that should be of high importance in any state of the economy. Second, capitalism is awesome; if you’ve talked to me at length at all you know I want to make money and lots of it for my clients and myself. I am always looking for new ways to make more money and convert existing customers into new product lines. Looking for new ways to bring new customers into the capitalism machine. This comes from being on the other side, gaming customers is rewarding but never satisfying. There came a point in my life where I decided that I would unwaveringly help people find solutions to their problems without being shady. Yeah, that’s what I call it! I love helping people find the right solution, especially for the right price, that makes me even happier. I believe if you’re good at something you should be paid fairly for it, ergo my thesis on capitalism. Don’t be a douche; be human. Truly help people.
