[The following is a journal entry of mine but felt it was worth typing up and sharing. Enjoy!]
Life is always spinning, flipping, changing, and reinventing itself. To wake up and say my life is the same as yesterday is futile. Lately my seemingly repetitive life has been constantly challenging me, pushing me further into a place of change. Just when I think I have my grasp on what life should be, how it should be lived, I find myself reconsidering my very worth.
Somehow life is always cared for, not to say it’s not difficult but in the midst of my darkest day there is always light leading me down a path. A path that is so unfamiliar and unwieldy but in some strange way comforting.
Of all the ridiculous things that have crowded my mental landscape, the only thing that continually brings things into focus is love. The love of your other half, the love of your friends, the love of your family. All of them make the trail of life less taxing. One thing that I have learned is a simple yet powerful aspect of business that many overlook: speaking with their customers. Lately, we’ve engaged in conversations about our clients’ products, the struggle of cancer, the times we laugh at ourselves, the times we’re happy children are in our lives, and the times when someone passes on. This path and experience has been fruitful and worthy of my time.
The one and only trick to marketing that I know is to be human. Laugh. Cry. Shout. Whisper. Agree. Argue. It is the compassion from our loved ones that help us remember how to be human. Don’t miss these aspects of life. It’s what defines us! The moment we lose our human aspect or stop feeling is the moment we lose our humanity.
We all desire to communicated to in truth, loyalty, compassion, and friendship.
When we reach out, it is incredibly vulnerable, scary, and sometimes risky, but when someone reaches back to you, that is when it becomes worth every moment of vulnerability. Dare to human, dare to be transparent, dare to embrace your customers. You might find yourself surprised by the results.
