I was reading Thinkertoys by Michael Michalko and there is an exercise about finding inspiration. He says that everyone should have a personal Hall of Fame that exhibits people who inspire you in. Just like any good Hall of Fame it should be well-rounded, remember, inspiration isn’t just needed in one aspect of your work. So [...]
With the mass of social networking tools and marketing gimmicks it’s no wonder that people continue to tune out marketers messages. There is a better way to communicate with customers and it has nothing to do with what platform you use, what cool presentation or call to action you show them.
The one and only trick to marketing that I know is to be human. Laugh. Cry. Shout. Whisper. Agree. Argue. It is the compassion from our loved ones that help us remember how to be human. Don’t miss these aspects of life. It’s what defines us! The moment we lose our human aspect or stop feeling is the moment we lose our humanity.