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Why do we buy the things we do?
Look around you and choose a few things you’ve purchased 5 years ago, 2 years ago, 6 months ago, and this week. Why did you buy? This is a series attempting to dig into the why behind our actions.
Brands often influence our purchasing decisions, hell, sometimes they down […]

I had a meeting with one of my client’s employees and he seemed to only focus on delivering new features and working out stability as time goes by.
It brought up an interesting point while attempting to deliver your product to your customer. Where do you draw the lines? When you release new features do you […]

You Already Have What You Want
Too often companies short change themselves by neglecting to offer additional, paramount,  and even sine qua non information that could transform their customers’ business. It is very possible that instead of looking for new margins and markets you may already have exactly what your customers need; your knowledge.
Diamond In The […]

Dejected Goals
There are times when the goals you are attempting to attain become seemingly just out of reach, unattainable, impossible, and utterly unfathomable. But then you keep pressing forward with audaciously, malleable fervor. And even with all that arduous work towards your goal you become dispirited, dejected, and miserably morose. Amongst that you keep trying, […]

The Setup
There are many times when I get on set, sit in a meeting, discuss legal, create new ideas, rehash old ones and there are people involved who come unprepared for the task at hand. Always forgetting something or having technical issues, some are understandable but to continue in that habit is truly fatal to […]