I woke up this morning, got some coffee and readied myself for the day. I drove to breakfast, ate, then headed to the office. I set up my laptop and hit Google Reader, I then saw Jim Cramer’s company TheStreet.com released a new site named MainStreet.com aimed to be the TMZ of the personal finance market. Basically, TMZ meets TheStreet.com for normal people who are at different stages in their financial life.
I first looked at the site and was amazed how nice and clean the site looked. The site was simple to navigate and easily understandable, except for video. Finding video on the site was a lonely link at the bottom but once there it was useful. I enjoy how the site breaks up its sections: Beginnings, Endings, Windfalls and Challenges.
MainStreet.com describes their mission as:
To present news stories in which life and money intersect. Every article - whether it’s a cautionary celebrity tale, a rags to riches story, politics, fashion or just plain fun - will have a secondary focus on improving your personal finances. Updated throughout the day, MainStreet delivers national and international news that impacts your life decisions, your pocketbooks, and your future.
At first glance it really looked like a nicer, more appealing TMZ.com but upon reading a few articles the purpose begins to shine through. It takes normal life and attempts to make a parable of the story, somehow, relating to your life, the normal person, not the trader. This site is a complete shift from Cramer’s TheStreet.com Wall Street addicted users, which articles are about “the market” not real-life.
I believe this is a great step in the right direction for Cramer and TheStreet.com but is it enough to make people stop going to other sites? I don’t know?
What do you think?
